The Future of Cowgirl Jeans is Here – And You’re Part of It!

Australia’s first locally made cowgirl riding jeans are launching – with a circular twist.

At dust & grace, we believe that great jeans should do more than just fit well—they should last, perform, and tell a story. That’s why we’re launching Australia’s first Australian-made cowgirl riding jeans—designed for the women who live and breathe life in the saddle.

And here’s the kicker: We’re not just making jeans, we’re changing the way they live beyond the arena.

Trade Up Your Jeans – And Get Rewarded!

We know cowgirls put their jeans through hell—branding cattle, climbing fences, mustering through thick scrub. That’s why we’ve launched a denim refurbishment initiative where you can trade in your pre-loved jeans for $50 store credit toward a new pair.

Rips? Bring ‘em. Holes? We love 'em. If your jeans have survived a rogue breaker, barbed-wire fence, or a “hold my beer” moment—cheers to you. Now, let’s give them a second life.

We professionally refurbish the jeans with visible mending in Melbourne and resell them to urban consumers who want an authentic piece of circular fashion. 100% of the profits from our JeanSisters initiative go toward educating and supporting rural women in creating alternative income streams.

JeanSisters: Empowering Rural Women

Through JeanSisters, we’ll offer workshops and resources to help rural women explore untapped income streams—like Agritourism, Venue Hire, Event Management, Paddock to Plate, Merchandising, and more.

We’re helping farm families (with women at the center) turn side hustles into reliable income streams.

The Jeans – Designed by Riders, for Riders

Our LadyRider Sculpt Jeans are designed with direct input from real cowgirls to create the ultimate riding jean:

✔ High-waisted (with a higher back – no gap!)
✔ Generous Bootcut
✔ Tummy-flattening front yoke
✔ Butt-lifting darts for that perfect shape
✔ Dark blue, no distressing, no bleaching
✔ 14 oz Italian Stretch Denim (Australian Cotton!)
✔ Raw hem with adjustable length (30” to 42”)
✔ Timeless, elegant back pocket design

Kickstarter: ‘All or Nothin’!

We’re launching an all-or-nothin’ Kickstarter campaign next month to fund the first drop of our LadyRider Sculpt Jeans. If we hit our goal, they go into production. If we don’t… well, that trail’s gunna get real dusty at the tail of the mob!

Get Involved!

📌 Take the Rider Feedback Survey – Help us design the perfect riding jean! https://forms.gle/QB89mkTvsHks5G7SA
📌 Pre Order Our Jeans – Be the first to snag a pair, pre-purchase of LadyRider Sculpt Jeans is now available! https://dustandgraceapparel.com/products/ladyrider...
📌 Support the Kickstarter – Help bring these jeans to life! https://www.kickstarter.com/projects/angeliza/jean...
📌 Be on our Podcast – Share your rural entrepreneurial success story on Dust, Grace & Grit! Contact me via email: dust.and.grace.apparel@gmail.com

💌 Want to be a brand ambassador? Contact me via email: dust.and.grace.apparel@gmail.com